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The strong demand for travel in 2023 has set high expectations for a bullish appetite for short and long vacation breaks, adventure holidays, and immersive experiences — especially amid a rising appeal for less-traversed landscapes and countries.
Globally, travel is set to become a $15.5tn industry by the end of the year, accounting for nearly 12 per cent of the global economy and representing a 50 per cent increase in value since 2019.
A significant wave of growth is also evident in the GCC region and the broader…