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In a strategic move aimed at expanding its presence in the Middle East and fostering stronger ties with the Gulf Cooperation Council (GCC) countries, Korea Tourism Organization (KTO) has announced the opening of its inaugural representative office in Riyadh, Saudi Arabia.
This milestone marks a significant step in South Korea’s efforts to tap into the Saudi market following a favourable annual tourism performance with international tourists, and a recent considerable growth rate in tourism from Saudi Arabia and the GCC…