Home GCCAutomotiveFerrari is embracing electric. The Luce still feels like a Ferrari – Fast Company Middle East

Ferrari is embracing electric. The Luce still feels like a Ferrari – Fast Company Middle East

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From limited-edition supercars to bespoke hypercars, the Middle East is a key market for some of the world’s most exclusive automobiles, with collectors in the UAE and Saudi Arabia fueling demand.

The GCC luxury car market is currently valued at $17 billion and is forecast to reach around $26.2 billion by 2031, growing at a 7.5% CAGR.

Giorgio Turri, Managing Director of Ferrari Middle East, discusses the potential he has seen across the region’s luxury car market.

For Ferrari, Turri says the company’s growth in the region extends…

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