Home GCCLifestyle Backstory to lululemon’s athleisure success in the Middle East

Backstory to lululemon’s athleisure success in the Middle East

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Majid Al FUttaim Lifestyle CEO shares how lululemon has made its mark in the Middle East image Supplied

Image: Supplied

Athleisure brand lululemon recently opened its 20th store in the Middle East in Dubai’s vibrant urban lifestyle destination, City Walk.

The recently launched immersive lululemon studio marks the first-of-its-kind in the region for the brand. We caught up with Fahed Ghanim, CEO of Majid Al Futtaim Lifestyle, to find out more about the Canadian brand’s presence in the region, key trends driving its popularity and other retail developments that will dominate the year. Here are excerpts from the chat.

lululemon has…



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