Behind the scenes of GCC retailers partnering with AI marketing tech

Consumer awareness in GCC is currently at an all-time high.

A recent study by Oliver Wyman revealed that GCC consumers exhibit 30 per cent higher expectations for personalised retail experiences than their global counterparts.

So, for retailers, personalisation is understandably a business imperative today. That begs the question: How can retailers with a vast customer base personalise their products/services and communications to individual preferences and expectations? The recent partnership between BTC Fashion and WebEngage offers…