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RIYADH: Beauty has always been big in Saudi Arabia, but over the last few years the cosmetics market has grown exponentially.
According to a recent report titled “Decoding the Beauty Consumer in the GCC (Gulf Cooperation Council)” — released in July 2023 by the Dubai headquartered luxury goods retailer and distributor Chalhoub Group — Saudis are the highest spenders on such products in the Middle East.
The report, which gathered its findings from 2,600 consumers, a four-day ethnography with 30 participants, and over 15 expert…