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2023 is on target to be another strong year for IPO and M&A activity in the GCC. And foreign institutional investors have a renewed interested in the Gulf: for example, they have been net buyers of Saudi equities, whereas domestic investors have been net-sellers. As these trends play out, the role of investor relations (IR) will become increasingly important in the region. Our experience has shown, however, that many organizations leave important IR decisions until the end of their most critical transformations or limit the IR…