1. Egyptian Tourism Authority’s AI Ad Campaign
The Egyptian Tourism Authority traditionally relied on offline advertising methods like TV and print. However, they shifted to a digital-first approach using an AI-powered tool to measure the effectiveness of their campaigns. This tool helped them track visitor numbers and optimize future campaigns, resulting in a significant increase in tourism [1].
2. Neom’s Search Insight Campaign
Neom, one of the most ambitious mega-infrastructure projects, partnered with Google to boost brand awareness. They discovered that many people were searching “What is Neom?” and used this insight to create a 360-degree video campaign. This campaign tripled brand searches year-over-year, significantly increasing public curiosity and engagement
3. OSN+ and Anghami Merger Announcement
The merger of OSN+ and Anghami to create a new regional streaming giant was a major media milestone in 2024. The press release campaign effectively communicated the strategic benefits of the merger, generating widespread media coverage and public interest [2].
4. Dubai Expo 2020
Although delayed to 2021 due to the pandemic, the Dubai Expo 2020’s press release campaign was a massive success. The campaign highlighted the Expo’s themes of sustainability, mobility, and opportunity, attracting global attention and millions of visitors. The strategic use of multimedia content and social media engagement played a crucial role in its success [3].
5. Saudi Vision 2030 Initiatives
Saudi Arabia’s Vision 2030 initiatives have been supported by numerous successful press release campaigns. These campaigns have effectively communicated the country’s ambitious plans for economic diversification and social reform, garnering international media coverage and investment interest [3].
These examples demonstrate how strategic press release campaigns can significantly enhance brand visibility, engagement, and market penetration in the MENA region.
This article on successful press release campaigns in the MENA region is published and
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