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Global strategy consulting firm Simon-Kucher has released the 2023 edition of its annual Global Automotive Study, shedding light on the main trends and developments in the industry. Lovrenc Kessler, Chris Bergman and Samer Yamin from the firm’s Middle East team walk through the key insights for the UAE and Saudi markets.
In a period marked by unprecedented global shifts and challenges, the automotive industry is at the forefront of transformation. Among many challenges, the sector is undergoing rapid change driven by technological…